Beating The Unbeatable Google,

Choose your poison: Google in search or Google in advertising. If you've ever heard of the phrase "Hobson's choice", picking a competitive ground with Google looks more like no choice at all.

That's general web search. Vertical search has become a rising field; witness the heated competition and product launches in the local search segment alone. Healthcare stands out with sites like Kosmix and Healthline delving into quality resources for their search results.