Busy Peacock Equity Fund Shows a Penchant for Advanced Ad Applications

Putting at least $250 million where their mouths are, NBC Universal and GE Commercial Finance are placing bets on the web 2.0 world, having teamed up on a joint venture, recently rebranded the Peacock Equity Fund, to help identify young digital companies that could help them play in the advanced advertising space. The Peacock Equity Fund, a joint venture between NBC Universal and GE Commercial, has invested $25 million in Healthline, a health-focused vertical search engine.