Good Days Ahead Launches on Help for Depression through Partnership between Empower Interactive and Healthline Networks
Self-Guided Cognitive Behavioral Therapy Application Addresses Needs of U.S. Residents Experiencing Depression and Anxiety
SAN FRANCISCO, CA, September 22, 2011 – Empower Interactive, Inc. today announced the launch of the consumer version of Good Days Ahead, the online program for anxiety and depression, on Help for Depression, a site focused on helping consumers cope with depression and anxiety developed by Healthline Networks, the fastest growing provider of intelligent health information services. Good Days Ahead provides access to evidence-based self-help applications for individuals experiencing depression and anxiety.
In a time where patients with depression symptoms are still reluctant to tell doctors about their issues, and 19.2 percent of people living in the U.S. experiencing extended periods of depression (World Health Organization, 2011), Good Days Ahead is a comfortable place for consumers to find valuable information and online cognitive behavioral therapy tools to overcome depression and anxiety online. Along with Healthline’s accurate, medically-guided editorial content, this partnership provides consumers comprehensive information, resources, and clinically proven evidence-based solutions to better manage depression and anxiety.
"Empower’s approach to delivering behavioral health tools enables individuals to learn core skills to help better manage depression and anxiety. Through the Help for Depression site, individuals can try the Good Days Ahead program for free through an ad-supported introductory offer, as we look to help individuals experiencing depression and anxiety," said Eve Phillips, Empower’s CEO.
A recent University of California, Davis study revealed that 43 percent of patients said they have misgivings in sharing depression symptoms with their doctor, and monthly searches for depression on Healthline.com average around 165,000. While today’s traditional solutions may be an uneasy process for some patients, they can find comfort in finding further help and information on coping with their condition by using Good Days Ahead in the comfort of their home.
Through an engaging design and format, the program enables individuals to learn skills that can help them overcome depression, anxiety and life’s challenges. The Good Days Ahead program will be a cornerstone of Healthline’s depression-focused website www.HelpForDepression.com and offers individuals access to leading tools and resources and eliminates several barriers that keep them from getting better.
"Good Days Ahead, the self-guided program created by Empower to address depression and anxiety, and condition-based sites like helpfordepression.com, are focused on creating a more meaningful and engaging health information experience for consumers,” said David Kopp, senior vice president of Consumer Media at Healthline Networks. “Empower is known for its successful track record delivering proven behavioral health solutions. Online educational programs like this, with learning modules, video and tracking tools, will play an increasingly important role helping people take the initiative to manage and improve their health.”
The Good Days Ahead program delivers evidence-based approaches authored by experts on the topic, including Dr. Aaron Beck, widely considered the father of Cognitive Therapy; Dr. Jesse Wright, professor of Psychiatry at University of Louisville, director of the University of Louisville Depression Center and leading authority on computer-assisted CBT; and Dr. Andrew Wright, associate professor at University of Washington, and an expert in technology in medicine including multimedia educational programs.
Healthline Networks is the fastest growing provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of comprehensive health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked #54 in Deloitte's 2010 Technology Fast 500, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit http://www.healthline.com.
About Empower Interactive, Inc.
Empower's online services deliver proven psychotherapy methodologies via an e-learning platform to greatly improve the economics and accessibility of mental and behavioral health solutions, starting with anxiety and depression. These applications, based on cognitive-behavior therapy, can be used as self-help or in conjunction with traditional talk therapy. The platform's structure ensures that end users will benefit from cost-effective, evidence-based methods to help them improve their psychological well-being.
Dotted Line Communications