Healthline Networks Lands Exclusive Deal to Sell Advertising on Drugs.com
Deal Will Expand Advertisers’ Reach and Enable Strategic Marketing Programs in Addition to Targeted Media
SAN FRANCISCO – JAN. 5, 2012 – Healthline Networks, one of the largest and fastest-growing providers of health information services, today announced it has signed an agreement with the leading treatment site on the web, Drugs.com, in which Healthline Networks will exclusively sell direct to consumer (DTC) and other consumer-focused advertising. This exclusive agreement with Drugs.com, the most recent strategic partner to join the Healthline publisher consortium, increases the reach of the Healthline HealthWeb to nearly 55 million unique visitors per month – or almost half of the monthly online health information audience, according to comScore.
Under the terms of the agreement, Healthline will sell targeted consumer advertising campaigns on Drugs.com, create relevant and engaging sponsored content centers, and help monetize Drugs.com's substantial mobile audience.
"Drugs.com is the number one treatment site for consumers when they want to find trusted, up-to-date pharmaceutical information online, and we are pleased to become their exclusive advertising sales partner," said West Shell III, chairman and CEO of Healthline Networks. "Healthline’s proprietary technology and content, combined with our deep experience across the HealthWeb, will improve and expand the ability of advertisers on Drugs.com to reach audiences who are seeking drug information online and through mobile devices."
Healthline will be creating various content solution programs, such as visual learning and video-enabled MD assessment tools, which will be syndicated and integrated on Drugs.com. Advertisers and marketers on Drugs.com will also benefit from the power of Healthline''s semantic taxonomy and the HealthSTAT ad targeting platform to deliver the most contextually relevant and clinically accurate health and pharmaceutical advertising possible.
"Every prescription medication advertised online is represented on Drugs.com. As the largest and most popular independent publisher of medication information, we wanted a partner that could help marketers take advantage of our critical position in the treatment consideration process," said Philip Thornton, CEO of Drugs.com. "Healthline not only gives us a roster of strategic sellers with deep DTC experience, but original, engaging content and visual learning solutions that can help marketers reach consumers and healthcare providers at a crucial point of decision."
About Healthline Networks
Healthline Networks is the fastest growing provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of comprehensive health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and ranked #54 in Deloitte's 2010 Technology Fast 500, Healthline is backed by Aetna, GE/NBC Peacock Fund, Investor Growth Capital, Kaiser Permanente, Reed Elsevier Ventures, U.S. News & World Report, and VantagePoint Venture Partners. For more information, visit www.healthline.com.
Drugs.com is the largest and most comprehensive drug information resource on the web with over 8.8 million unique visitors per month (comScore, August 2011). Providing free, independent, peer-reviewed, objective and up-to-date drug information at both consumer and professional levels, Drugs.com empowers patients and caregivers to take charge of their health and be more informed than ever before. The site also includes many interactive tools to assist consumers and healthcare professionals such as its groundbreaking Pill Identification Wizard, Mednotes - Personal Medication Records (PMR), Drug Interactions Checker, Support Groups, iPhone, iPad and Android mobile applications.