Yahoo! Chooses Healthline Networks as Partner to Expand Yahoo! Health

Re-Vamped Yahoo! Health channel slated for launch in Q2

SAN FRANCISCO—April 1, 2010—Healthline Networks, a leading provider of intelligent health information services, today announced a partnership with Yahoo! to enhance the Yahoo! Health channel. Yahoo! is one of the most popular destinations on the Web, reaching 600 million people worldwide each month and over 75% of U.S. Internet users. Currently, Yahoo! Health is the third most visited Internet health destination, reaching over 11 million unique users each month.

In the Healthline partnership, Yahoo! gains a technology partner that already provides over 90 million users a month with the most contextually relevant and clinically accurate health information available on the Internet and offers targeted opportunities for advertisers. Under the multi-dimensional agreement, Healthline will build upon Yahoo!'s existing high quality content to develop, manage and host an expanded Yahoo! Health channel that will be rolled out to consumers later this spring.

"Yahoo! is the dominant home page for millions of Internet users and this partnership will provide these visitors with a world-class health destination" said West Shell III, Chairman and CEO of Healthline Networks. "Yahoo! is aiming to present a more robust user experience to increase engagement. With Yahoo!'s brand and unparalleled programming expertise coupled with Healthline's taxonomy-driven health search, content and advertising solutions, the enhanced health portal will be a big win for consumers and advertisers alike."

"Yahoo! is committed to investing in and expanding our Health offering to provide more of what users are looking for," said Damon Cronkey, senior director and regional business lead for Autos, Health & Tech at Yahoo!. "Healthline brings a powerful health information technology platform along with unique applications and development expertise that will help Yahoo! deliver a greater experience for our consumers and advertisers."

Under the terms of the deal, Healthline's proprietary semantic taxonomy - created by doctors and managed and continuously improved by Healthline's medical informatics engineers - will be the underlying technology powering Yahoo! Health's health specific search and navigation. Yahoo! Health will also feature Healthline's clinical applications, including SymptomSearch™, TreatmentSearch™, and DocSearch™, a suite of interactive tools that empower consumers with a complete decision support platform for health. Yahoo! will also become a partner in the Healthline Media Network, the Internet's largest health advertising network, which will now include strategic ad sales solutions that allow advertisers to run their display ads on the Yahoo! Health channel.

About Healthline

Healthline Networks Networks is a leading provider of intelligent health information services, enabling over 90 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of over 40 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBCU, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Venture Partners. For more information visit http://www.healthline.com.

Media Contact for Healthline:
Jenny Davis, Dotted Line Communications
jenny@dottedlinecomm.com
925-935-2558