Improved consumer engagement and better ad targeting increases yield and monetization
Publishers need a technology and service layer that works on their behalf to help them maximize their revenue and page yield. Healthline helps publishers improve overall monetization by offering rich interactive applications and content that drive improved consumer engagement and site metrics, as well as its HealthSTAT (Semantic Taxonomy Ad Serving) ad targeting platform to discover inaccurately tagged content and match high-value ad placements to the most contextually relevant articles and content areas.






