10 Most Recently Updated Pages

Healthline Unveils a New Personalized Consumer Engagement Platform

Mon, 14 May 2012 00:00:00 -0700

Suite of Human-Centered Products Engage Consumers at All Points Along the Patient Pathway to Improve Health Outcomes, Lower Costs

SAN FRANCISCO – MAY 14, 2012 – Quickly moving to address the needs of major health enterprises, Healthline Networks today announced the company's Healthline Consumer Engagement Platform, a suite of technology and content services with rich personalization capabilities. Designed for health plans, large self-insured employers and providers, the Healthline Consumer Engagement Platform leverages the company’s semantic taxonomy, a clinically-driven relational database of more than 700,000 health concepts and 2 million consumer, clinician and payer terms and codes. This new offering builds on the company's core mission of engaging consumers as they take a more active role in their health, helping them navigate the overwhelming complexity and volume of healthcare information with personalized, integrated tools and contextually relevant content.

"Healthline has been developing consumer-centric health search, navigation and content for the past 10 years, and we’re now providing this experience in a suite of engagement solutions to help health enterprises effectively connect their members to actionable healthcare information," said West Shell III, chairman and CEO of Healthline Networks. "In order to drive better health outcomes and greater program efficiencies, health plans, employers and providers must find more effective ways to engage their audiences."

The Healthline Consumer Engagement Platform is comprised of core modules that can be deployed as a turnkey suite, or offered as individual components to enhance existing consumer-facing digital health resource initiatives:

Healthline Semantic Taxonomy – the largest consumer-friendly, clinically-vetted medical taxonomy in the world. This taxonomy is built on meaning (semantics) and concept-based relationships between disease and conditions, symptoms, medications, treatments, procedures, therapies, and specialists. It classifies a broad range of information including medical terminology, industry-standard codes, and consumer- and provider-friendly terms from multiple sources.
Healthline Semantic Search 3.0 – Healthline’s concept-based approach to search goes beyond simple keyword analysis to recognize queries based on medical relationships and intent. Healthline’s Medically Guided Search® uses the company’s semantic taxonomy to help consumers find answers quicker by automatically identifying the context of the query, including search for symptoms, treatments, doctors, and medication. For example, the search term "wheezing" automatically displays a clinically accurate list of potential conditions related to this symptom such as asthma. New personalization features include the ability to enhance results based on web interactions, user profile, claims and PHR data.
Healthline Content and Visual Learning Solutions – the Healthline Consumer Engagement Platform includes a breadth of clinically-reviewed content that includes consumer-friendly health reference articles and topic centers, context-driven SmartAnswers, medical term explanations, expert health blogs, videos and recipes. Rich, interactive 3-D visual learning resources, BodyMaps™ and Bodies in Motion, drive demonstrable increases in visitor engagement.
HealthScribe™ Content Management System (CMS) – developed specifically for healthcare content, the HealthScribe CMS is integrated with Healthline’s Semantic Search to automatically tag and create navigation of content with clinical precision leveraging taxonomy relationships. It’s an ideal solution for managing the nuances of healthcare content management, content production and medical legal review. Licensed third party and original content can also be integrated and published from the HealthScribe CMS.
Healthline SmartMessaging – the Healthline Consumer Engagement Platform uses campaign targeting technology, to deliver contextually relevant smart messaging on health plan, employer and provider web portals, as well as via e-mail and SMS. For example, newly diagnosed diabetic patients will receive messaging content with guidance on how to adjust their lifestyle and diet. Subsequent communications discuss the importance of taking medications as directed, and include reminders for routine blood tests and a guide to understanding test results. The messaging system is configurable to integrate with healthcare patient relationship management solutions to quickly enhance the current consumer experience with visual, personal, and contextually relevant content.

"Aetna first built the Aetna SmartSource™ search engine, a personalized search engine for Aetna members, using Healthline's semantic search engine and innovative navigation tools like HealthMaps," said Ann Zaminski, head of member experience and digital innovation at Aetna. "The support we have received from Healthline has helped our members navigate the healthcare system and drive deeper web site engagement."

"As consumers take on more responsibility for their health care, providers will seek to assist them in part by adapting tools and programs that engage their patient base," said Dr. Paul Auerbach, Healthline's Chief Medical Officer, Stanford University professor of surgery in the division of emergency medicine, and author of the textbook Wilderness Medicine. “For example, mapping data from a personal health record to consumer-friendly definitions and health information resources can turn a PHR from a data scrapbook into a roadmap that drives patient engagement and deeper understanding."

Healthline Consumer Engagement Platform services can be extended to mobile and other digital platforms and are available on RESTful API services, cloud hosted software as a service and black box hosted environments.

"As consumers take on more responsibility for their health care, providers will seek to assist them in part by adapting tools and programs that engage their patient base," said Dr. Paul Auerbach, Healthline's Chief Medical Officer, Stanford University professor of surgery in the division of emergency medicine, and author of the textbook Wilderness Medicine. "For example, mapping data from a personal health record to consumer-friendly definitions and health information resources can turn a PHR from a data scrapbook into a roadmap that drives patient engagement and deeper understanding."

About Healthline Networks

Healthline Networks is the fastest growing provider of intelligent health information services, enabling 100 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network more than 50 trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco and named to Deloitte's Technology Fast 500 in 2010 and 2011, Healthline is backed by Aetna, Comcast Ventures, GE, Investor Growth Capital, Kaiser Permanente, Reed Elsevier, U.S. News & World Report, and VantagePoint Capital Partners. For more information, visit http://www.healthlinenetworks.net

Page not found

Thu, 25 Aug 2011 13:50:40 -0700

Well, this is embarassing ... it seems you were trying to access a page that doesn't exist.

Please check the spelling of the URL you were trying to access and try again. Or go back to the home page.

Server error

Thu, 25 Aug 2011 13:50:40 -0700

Well, this is embarassing ... it seems you were trying to access a page that doesn't exist.

Please check the spelling of the URL you were trying to access and try again. Or go back to the home page.

Healthline Networks Names Paul Sonnenschein and Ingrid Eberly to Management Team

Thu, 16 Feb 2012 00:00:00 -0800

Company Bolsters Health Enterprise Solutions and Ad Sales Marketing Leadership with Seasoned Industry Veterans

SAN FRANCISCO – FEB. 16, 2012 – Healthline Networks, one of the largest and fastest-growing providers of health information services, today announced the hiring of Paul Sonnenschein, vice president of strategic accounts, and Ingrid Eberly, vice president of marketing. The two are the most recent additions to the Healthline Networks management team, a reflection of the company’s success and rapid pace of growth.

Sonnenschein heads the client service arm of Healthline, and brings more than 15 years of experience in web-based consumer health information and applications. Sonnenschein spent 12 years at WebMD in a variety of management roles overseeing business development and operations, client services, and financial management. Most recently, he was vice president of business operations at WebMD Health Services, where he helped grow that business to become the leading provider of health and benefits private portals. Prior to WebMD, Sonnenschein was a magazine publishing and direct marketing executive, largely at Time Inc. where he held a variety of positions in circulation marketing, new product development and operations.

Eberly leads Healthline’s New York ad sales marketing department, in which she will be creating and managing advertiser solutions for pharmaceutical, consumer packaged goods, and healthy lifestyle brands. She brings 15 years’ experience in digital marketing with some of the most well-known media brands in the country, including Meredith, Hearst, Conde Nast, and Primedia. Eberly led sales marketing departments in creating and managing high impact advertiser solutions for premier online properties, including BHG.com, Parents.com, Brides.com, and Seventeen.com. She has generated successful campaigns for clients like P&G, Kraft, General Electric, J&J, and McNeil.

"Paul and Ingrid bring tremendous depth of experience to Healthline," said West Shell III, CEO and chairman of Healthline Networks. "Both executives have led some of the best marketing and client service efforts in the industry, and we’re thrilled to parlay their brand of innovative thinking and passion for consumer healthcare and engagement into even greater success for our customers."

About Healthline Networks

Home

Thu, 25 Aug 2011 13:50:40 -0700

Welcome to SilverStripe! This is the default homepage. You can edit this page by opening the CMS. You can now access the developer documentation, or begin the tutorials.

Healthline’s Semantic Search Platform Powers Elsevier’s Clinicalkey, a Next-Generation Reference Tool For Physicians

Tue, 24 Apr 2012 00:00:00 -0700

World’s Largest Medical Publisher Selects Healthline’s Search and Taxonomy as the Foundation for its New Decision Support Platform

SAN FRANCISCO – APR. 24, 2012 – In an era where physicians have less time to spend with patients than ever before, it’s essential to have rapid access to relevant, trustworthy clinical information at the point-of-care. Healthline Networks, one of the fastest-growing providers of health information services, today announced that Elsevier, the world’s leading health publisher, is utilizing Healthline’s semantic search platform to form the foundation of the Elsevier Merged Medical Taxonomy (EMMeT), and worked closely with Healthline to develop the underlying technology for ClinicalKey, Elsevier’s new clinical search engine for the medical community.

"When Elsevier canvassed the health IT industry for the best search and informatics capabilities for our next-generation clinical decision support platform – starting with ClinicalKey – we selected Healthline for the unique strength of its semantic technology," said Michael Hansen, CEO of Elsevier. "Elsevier has built ClinicalKey based on our vast collections of medical content tagged, indexed and organized by our proprietary taxonomy platform to enable smarter search and faster answers for clinical professionals."

Elsevier's libraries of medical resources include more than 700 textbooks, 400 top journals covering every medical and surgical specialty, and 9,000 videos of surgical procedures. Healthline’s semantic search engine understands – at a precise clinical level – the medical terms in this vast array of content and identifies synonyms and medical codes related to these terms. The search platform is constantly updated to reflect new clinical terminology, consumer synonyms, drug and treatment options and clinical findings by a team of medical professionals and informatics specialists. As a result, when clinicians search a medical term, this technology returns or recalls the most relevant information and decision support, including material often missed by other search engines.

Elsevier selected Healthline's semantic search platform due to the technology's superior clinical information recall and precision, both critical to delivering the most effective decision support. The power of recall (the ability to connect all relevant documents to a given medical query), combined with search precision (the algorithmic refinement and ranking of each document), is what sets the Healthline offering apart.

"In addition to our many large consumer-oriented partners in health insurance and health media, the use of our semantic technology by Elsevier underscores that Healthline's core platform scales to address the most clinically rigorous decision-support requirements," said West Shell III, CEO and chairman of Healthline Networks. "The breadth of this taxonomy, which sits atop the world's largest collection of medical content, brings a deep understanding of medical terms that enables Elsevier to deliver the most robust, timely, relevant and medically accurate information available today."

Also of note is the ability for ClinicalKey users to effortlessly and efficiently share query results with colleagues and patients at the point of care.

"Healthline is always striving for ways to apply the most current and sophisticated technology to improve healthcare decision making – traditionally for millions of consumers, but now, through Elsevier’s ClinicalKey, it’s extended to healthcare professionals around the world," said Dr. Paul Auerbach, Healthline's Chief Medical Officer, Stanford University professor of surgery and emergency medicine, and author of Wilderness Medicine. "Providing physicians with access to reliable, relevant clinical information from trustworthy sources is just one way Healthline's technology can be used to improve communication between doctors and patients."

About Healthline Networks

Careers at Healthline

Fri, 02 Sep 2011 18:18:09 -0700

Careers at Healthline

Are you passionate about health? Do you want to join a talented team at an innovative, growing San Francisco based company? Healthline.com launched in October of 2005 and has fast become the source of choice for consumers to find trusted health information on the Internet. Our company culture is collaborative, fast moving, and caring about our employees. If you want to make a difference, please send your resume and cover letter to careers@healthline.com. Spend some time on our website and please apply if you love what we are doing.

San Francisco

Engineering

Java Engineer

UI Developer, Web Interface

Vice President, Product Management

Business Development

Vice President, Business Development

Strategic Accounts Director

Content Services

Sr. Interaction Visual Designer

Consumer Media

Reporting Analyst

Finance

Senior Accountant

Payroll Administrator

New York

Director of Advertising Sales

Manager, Strategy & Analytics

Account Executive

To apply, or for more information, please send your resume with cover letter to careers@healthline.com.

Chris Tucher

Sun, 16 Oct 2011 17:08:24 -0700

Chris has over 15 years of experience in the Internet/media industry at such companies as LookSmart and Netscape - shaping business strategy, securing Fortune 50 enterprise customers, and preparing companies for initial public offerings and acquisitions. Chris was previously SVP of Business Development at Radiance Technologies, a large-file data delivery software and service provider. From 1998 to 2001, he was SVP of Business Development at LookSmart, a leading Internet directory and search provider, where he was responsible for building the company's distribution network. Prior to that, Chris was director of Publishing and Media markets for Netscape. Chris holds an M.B.A. from Harvard and an undergraduate degree from Occidental College. Chris resides in Palo Alto with his wife and two children.

Executive Team

Fri, 02 Sep 2011 18:15:27 -0700

The Healthline executive team is a highly trained group of seasoned professionals with deep experience in consumer healthcare, health information technology and informatics. Click on any of the photos above to learn more.

David Kopp

Sun, 16 Oct 2011 16:43:49 -0700

David joined Healthline in May 2010 to lead the Consumer Media team. He is responsible for Healthline.com and the Healthline HealthWeb, and is passionate about using the Web to improve health for anyone that uses Healthline’s website or technology. David’s career spans over 20 years, including leadership roles in both client-side consumer marketing with Disney and the last 15 years focused on Internet media and advertising, including both consumer Internet products and advertising solutions.

Previous to Healthline, as a Senior Director of Ad Products at Yahoo!, David led an advertising products team accountable for ~20% of Yahoo! US display ad revenue, including next-gen display ad products like Search Retargeting, SmartAds, third-party targeting partnerships with Nielsen and others. Early in his career at Yahoo!, David was responsible for a number of consumer products, including Yahoo! Groups – where one can still find some of the most active health communities on the Web. Prior to Yahoo!, David spent several years at LookSmart, Ltd. as Vice President/General Manager, where he was responsible for syndicated search products for publishers like MSN. In 1999, he founded (and soon thereafter, sold) search toolbar startup Winfire as its CEO. David began his career leading marketing for a division of The Walt Disney Company. David's wife and 4 children keep him healthy and happy.